In 2018 I put together a Facebook Group, with over 350 Artists and aspiring creatives in there, who would desire to create that change in their lives and commit to making art for a living. This was just the start of finding out what artists needed, wanted, feared, were challenged by and what help was asked for.
I went on to create different programmes after getting to know my clients needs better and did a bit of trial and error in this field. I would find out exactly what artists needed to make their hobby more of a business and create a thriving art business sharing their creations with the world.
What I was struggling with myself is articulate what I was offering. My own barriers of communication took me a while to get to the point.
What I wasn't yet sure about, was the business element with artists, because wher eI knew that the artists wanted to make art, they often struggled with the idea of business, which I only later understood where the error was lying.
Artists create art as a way to express their truth and because it brings them joy and is not something that can be authentic when it is made FOR someone in mind.
The same goes for me, we want freedom!
So what I have come to is that artists want to create an income stream through their creative skill, that then allows them to free up their time to ccreate their art and then connect to gallerists and collectors. Bottom line is, that artists don't make art for the sake of business, and that is exactly the atmosphere of how I created this Course. So.....
You certainly can do both at the same time!
After a few years of trial and error, I would find the right combination of tools I learnt, from working with aritsts and from learning from successful artists and gallerists, various business coaches and my own personal development to create a long-term sustainable business catered for your artistic expression, with the matching tips and tools perfect for Artists to take the steps and the wisdom they need to move their creative passion into their profession, with their emotional, mental, physical and spiritual health in mind, with an investment as little as a meal for 2.
Bottom line: I now have a fruitful combination of the tools to help the artists in the best possible way, that I am aware of. to kick-start their art businesses.